Scope of digital marketing?

Digital marketing is a field that is not going anywhere anytime soon. Currently, we are living in the age of digital transformation, and with time the scope of this field will expand by leaps and bounds. The first quarter of 2017 reported a total of 8 lac new job opportunities in this field and with new technologies introduced almost every day these figures will only get increased.


Here are a few reasons why the scope of Digital marketing is set to expand:


•    Extreme digitization: Everything today is going the digital way, and with more and more companies embracing the online world the need for digital marketing is on an exponential increase.


•    Low cost and High ROI: Small-scale to medium-sized companies all depends on digital marketing as it promises low-cost investment with an increased ROI. So, all companies need digital marketers to manage their online marketing strategies irrespective of the size of their company.


•    A robust field: Digital marketing encapsulates a number of varying marketing techniques that pave the way for various job opportunities such as content marketer, SEO analysts, bloggers, social media managers, web analysts, Google AdWords specialists, etc.